News flash: Your team's chats around the water cooler aren't necessarily time wasters. Gallup research shows that socializing is good for your employees' wellbeing -- and your company's performance.
Many companies apply a mass marketing approach to social media. They launch Facebook pages or have their CEOs tweet brand-friendly messages -- assuming that all social networkers are the same. They're not.
Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
Misery may love company, but is the opposite true? Does wellbeing love company? More specifically, does living in a household with someone who has high wellbeing boost your chances of having high wellbeing? Gallup researchers probed these questions.