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Executives: Expect More Economic Confusion Ahead
Gallup's chief economist has this advice for business leaders: There's going to be a lot of emotional volatility surrounding the political economy this election year. Try to avoid getting caught up in it.
Creating Impact in B2B Relationships
Being a successful business-to-business company takes more than delivering a product or a service. It requires making an impact on customers by improving their performance and helping them thrive.
Do Consumers "Get" Your Brand?
It's not enough for organizations to communicate a brand identity and promise, say two experts. They must align it externally in the marketplace and internally in the workplace.
What Matters Most to Banking Customers
Only 15% of Americans have confidence in the U.S. banking system, according to Gallup research. This marks an all-time low. Here's how banks can start to rebuild trust.
