Customer Engagement http://businessjournal.gallup.com/ http://backend.userland.com/rss Gallup WebTeam Being a successful business-to-business company takes more than delivering a product or a service. It requires making an impact on customers by improving their performance and helping them thrive. http://businessjournal.gallup.com/content/153233/Creating-Impact-B2B-Relationships.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/153233/Creating-Impact-B2B-Relationships.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Tue, 27 Mar 2012 15:00:00 GMT It's not enough for organizations to communicate a brand identity and promise, say two experts. They must align it externally in the marketplace and internally in the workplace. http://businessjournal.gallup.com/content/153005/Consumers-Brand.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/153005/Consumers-Brand.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Wed, 29 Feb 2012 20:00:00 GMT Only 15% of Americans have confidence in the U.S. banking system, according to Gallup research. This marks an all-time low. Here's how banks can start to rebuild trust. http://businessjournal.gallup.com/content/152156/Matters-Banking-Customers.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/152156/Matters-Banking-Customers.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 26 Jan 2012 16:00:00 GMT In the wake of the financial crisis and Occupy Wall Street, the public's confidence in banks has hit record lows. The situation is dangerous but fixable, says Gallup's chief economist. http://businessjournal.gallup.com/content/151868/Fixing-Customers-Confidence-Banks.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/151868/Fixing-Customers-Confidence-Banks.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Tue, 10 Jan 2012 19:30:00 GMT With consumers fearing a double-dip recession and U.S. economic confidence alarmingly low, leading-edge companies have found a timely and creative way to win customers: improve their wellbeing. http://businessjournal.gallup.com/content/150416/Boosting-Worried-Customers-Confidence.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/150416/Boosting-Worried-Customers-Confidence.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Tue, 08 Nov 2011 16:00:00 GMT If America doubled its number of engaged customers worldwide, it would more than triple exports. This would create much-needed good jobs and put the country's economy on solid footing, says Gallup's chairman. http://businessjournal.gallup.com/content/149168/Secure-Jobs.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/149168/Secure-Jobs.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 27 Oct 2011 15:00:00 GMT For decades, companies have spent billions on loyalty and rewards programs to try to retain their most valuable customers. But has their investment been worth it? No. Here's why. http://businessjournal.gallup.com/content/149570/Making-Loyalty-Programs-Work.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/149570/Making-Loyalty-Programs-Work.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Mon, 10 Oct 2011 17:00:00 GMT Many companies apply a mass marketing approach to social media. They launch Facebook pages or have their CEOs tweet brand-friendly messages -- assuming that all social networkers are the same. They're not. http://businessjournal.gallup.com/content/149411/Making-Social-Media.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/149411/Making-Social-Media.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 15 Sep 2011 15:00:00 GMT Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon. http://businessjournal.gallup.com/content/148694/Social-Media-Three-Big-Myths.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/148694/Social-Media-Three-Big-Myths.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 01 Sep 2011 15:30:00 GMT Americans' confidence in banks is at a historic low. To combat this problem, banks must restore the trust of their employees and help rev up the country's jobs engine: small business. http://businessjournal.gallup.com/content/148049/Rebuilding-Trust-Banks.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication http://businessjournal.gallup.com/content/148049/Rebuilding-Trust-Banks.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Mon, 08 Aug 2011 21:00:00 GMT