Customer Engagement
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Creating Impact in B2B Relationships
Being a successful business-to-business company takes more than delivering a product or a service. It requires making an impact on customers by improving their performance and helping them thrive.
Do Consumers "Get" Your Brand?
It's not enough for organizations to communicate a brand identity and promise, say two experts. They must align it externally in the marketplace and internally in the workplace.
What Matters Most to Banking Customers
Only 15% of Americans have confidence in the U.S. banking system, according to Gallup research. This marks an all-time low. Here's how banks can start to rebuild trust.
Fixing Customers' Confidence in Banks
In the wake of the financial crisis and Occupy Wall Street, the public's confidence in banks has hit record lows. The situation is dangerous but fixable, says Gallup's chief economist.
