I recently started a career in sales, and have been doing very well so far. However, I am worried that two of my Signature Themes -- Empathy and Connectedness -- aren't good
#GBJ
15 March 2002
Not necessarily. We did find that many salespeople possess both
Competition and Achiever in their Signature Themes, but this does
not mean that all salespeople have these Signature Themes in
common. In fact, the only thing all great salespeople have in
common is that their clients come to trust them enough to buy from
them. No one will ever trust you if you are trying to sell with a
style that's not your own. Empathy and Connectedness can prove to
be very powerful sales themes. Properly directed, your Empathy
helps you make your clients feel heard and understood.
Connectedness lets you show your clients how your product or
service is part of a much larger picture. This helps you with
cross-selling, solution-selling, and simply communicating the
far-reaching benefits of what the client is buying. In your case,
as ever, the best advice we can offer is "be yourself." If you
truly have a talent for sales, the trust -- and the sales -- will
come.