August 26, 2010

PODCAST: You Messed Up -- Admit It

by William J. McEwen
Author of Married to the Brand
William J. McEwen, Ph.D., is the author of Married to the Brand. He is coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
Learn More >>
A brand paradox: If organizations want reputations without tarnish, they need to acknowledge their mistakes, says William J. McEwen in this podcast of his GMJ article You Messed Up -- Admit It.
Download File You_Messed_Up_Admit_It.mp3 (6.27 MB)
Subscribe in iTunes