April 7, 2010

PODCAST: Waging the War for Shoppers' Wallets

by William J. McEwen
Author of Married to the Brand
William J. McEwen, Ph.D., is the author of Married to the Brand. He is coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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The victors in retail will create an engaging customer experience, says William J. McEwen in this podcast of the GMJ article Waging the War for Shoppers' Wallets.
Download File Waging_War_for_Shoppers_Wallets.mp3 (2.3 MB)
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