February 4, 2010

PODCAST: Is Anybody Listening?

by William J. McEwen
Author of Married to the Brand
William J. McEwen, Ph.D., is the author of Married to the Brand. He is coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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In this era of tweets, Facebook, and buzz tracking, many marketers are missing a golden opportunity to have a dialogue with their customers, says William J. McEwen in this podcast of his GMJ article Is Anybody Listening?.
Download File GMJ_Is_Anybody_Listening.mp3 (2.3 MB)
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