PODCAST: Is Loyalty Dead?

by William J. McEwen

Author of Married to the Brand

William J. McEwen, Ph.D., is the author of Married to the Brand. He is coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."

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In this grueling economic environment, it's certainly endangered. But maybe loyalty has always been an illusion, says William J. McEwen in this podcast of his GMJ article Is Loyalty Dead?.

Download File Is_Loyalty_Dead.mp3 (2.02 MB)

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November 19, 2009

PODCAST: Is Loyalty Dead?

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Is Loyalty Dead?