Ed O'Boyle is Practice Leader, Marketplace, for Gallup. He oversees strategic vision and drives innovation for these consulting practices worldwide. Since joining Gallup in 2006, O'Boyle's consulting insights have helped businesses around the world maximize their performance to drive growth and profitability.
O'Boyle brings a background of more than 18 years of brand and marketing experience to Gallup, having previously served in roles in brand management, strategic planning, and innovation. He has an extensive background in brand management and innovation, leading marketing efforts while at Diageo, Capital One, and Frito-Lay. Since joining Gallup, O'Boyle has worked with key clients in the banking, hospitality, and consumer packaged goods industries, and he has extensive expertise in supporting Gallup's business to business clients.
O'Boyle earned his master's degree in business administration from the University of North Carolina at Chapel Hill and his bachelor's degree in business administration from Virginia Commonwealth University in Richmond, Virginia.
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