March 19, 2009

PODCAST: A Failure to Communicate

by William J. McEwen
Author of Married to the Brand
William J. McEwen, Ph.D., is the author of Married to the Brand. He is coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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Amid a frenzy of recession-driven cost cutting, here's one area where companies should increase budgets: creating dialogue with customers. So says William J. McEwen in this podcast of his GMJ article A Failure to Communicate.
Download File A_Failure_to_Communicate.mp3 (2.7 MB)
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