January 8, 2009

PODCAST: Who's Caring for the Customers?

by William J. McEwen
Author of Married to the Brand
William J. McEwen, Ph.D., is the author of Married to the Brand. He is coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer."
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Yes, times are tough, and companies are wielding the axe. But every cut has an impact on more than just today's bottom line, says William J. McEwen in this podcast of his GMJ article Who's Caring for the Customers?.
Download File WhoCarForCust_06CRen.mp3 (1.59 MB)
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